Today’s customers expect channels, whether physical or digital, to blend together into a cohesive connected experience. APIs help enterprises to not only meet customer expectations, but also participate in software ecosystems provide unprecedented opportunities for reach and economies of scale.
But the popularity of APIs has also changed both how bad actors attack and what enterprises must do to keep data safe. As business opportunities increasingly rely on digital connections, each point of interaction becomes both a potential source of business leverage and a potential source of risk.
This ebook explores how customer expectations have necessitated that businesses apply security and protection at every point of interaction within a connected experience